Salon-quality care for luxe-looking hair.
Sulphate-free formulas crafted with luxe ingredients — argan oil, coconut milk, biotin, and beyond.
OGX® blends indulgent botanical ingredients with hair-loving science to create salon-inspired haircare that nourishes, softens, and adds shine — for every hair type, every wash.
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Argan Oil of Morocco
Known for repairing, smoothing, and adding silky shine to damaged hair.
Hair care that feels luxe, indulgent & effective.
OGX® believes beautiful hair shouldn't require harsh chemicals or salon-priced bills. Every formula combines luxe botanicals with hair-loving science — for every hair type, every wash.
Sulphate Free
Gentle salon-quality formulas free from harsh sulphates — every wash.
Salon Quality
Professional-grade results crafted for at-home haircare rituals.
Cruelty Free
Never tested on animals — beautiful hair with a clear conscience.
Luxe Ingredients
Argan oil, coconut milk, biotin and more — pure botanical care.
Crafted with obsession & care.
We started in California with a simple belief — beautiful hair shouldn't require harsh chemicals or salon-priced bills.
From our iconic argan oil collection to nourishing biotin blends, every OGX® formula is built around one question: what would your hair love today? Two decades on, that obsession with ingredients and indulgent textures still drives every bottle we make — sold in 60+ countries and loved by 2M+ stylists worldwide.
Signature care for every hair type.
Luxe haircare collections crafted with iconic botanical ingredients — find your match.
Argan Oil of Morocco
Repair damaged, dry strands with luxe Moroccan argan oil — silky shine, every wash.
Nourishing
Coconut Milk
Hydrating softness for dry hair — deep moisture and bounce in every drop.
Volumising
Biotin & Collagen
Volume, fullness and body for fine, flat hair — visibly thicker strands.